Being crazy is defined as “doing the same thing over and over again and expecting different results”. So, with so much research out there describing how peoples’ brains work in real life (look here and here) why are activists so attached to the same failed methods?
Once you understand that just putting info out there doesn’t significantly change behavior, will you do things differently? Or will this exhortation have the same effect as all the “Please turn off the lights!” stickers out there?
(Thanks to David Roberts at Grist for the idea.)